What Are Subliminals All About

Do you pay close attention to the brand name items that you see in the store, on television or in magazine ads? Chances are you probably do not but if you were shown a company logo without the name you could readily identify it. Subliminal advertising is heavily at work at that moment. You see an ad and a naturally drawn to that particular product because your brain has associated it with something good. It is not just commercials either. Subliminals have been used for decades as training tools and ways to get the public or military to respond in a certain way. It goes much farther than the “Eat Popcorn” or “Drink Coke” ad that you have heard being placed in movies to entice people to the refreshment stand. This article will cover many of the ways subliminals have been used over the past few decades. Some myths will be confirmed and some will be busted.

What are subliminals?

Subliminals are messages that are embedded into other forms of media. It may be in a advertisement, a movie or even on a soundtrack. The idea of the subliminal message is that it is supposed to go unnoticed by your conscious mind and be seen or heard by your unconscious mind. Then later when you went to the store or were doing something that message supposedly influenced you. It could influence you either positively or even negatively. There has always been a huge amount of controversy around the idea of subliminal advertising or messages. People do not want to think that they are being unduly influenced to gravitate towards a specific thought or product. But the reality is that subliminal advertising is in use every single time a commercial comes on or anyone reads a magazine.

Has it been proven that subliminal advertising actually works?

For every study on subliminals that show they work there is a study that refutes it. The simple fact is that no one is entirely for certain whether or not subliminal advertising does actually work. Some of the fundamental studies in subliminal advertising that were thought to be true have been uncovered and turned out to be false or that the researcher fudged the data a bit to make it look like his or her study was accurate. The human brain is very complex and though people may turn to a certain brand because of popularity or overt advertising, there has not been enough concrete research performed on subliminal advertising to be sure of anything.

Have subliminals been used effectively in hard rock music?

Courtesy of James Vicary’s experiment many religious groups began to think that subliminals were used during backmasking of songs. Backmasking is a technique where a sound is recorded backwards into a song and the brain processes it even though the words sound like gibberish when listened to. Many religious organizations claimed that heavy metal or hard rock music bands were using this subliminal trick to influence kids to party and even worship the devil. However it has never been proven to be true. Most of the bands that were targets laughed it off or even used it to their advantage to sell more records. So perhaps it was effective but not in the way that the religious and moral leaders thought.

Has subliminals been used in politics?

Believe it or not but subliminals have been used in political campaigns. One campaign in particular used the technique of subliminal advertising. During George W. Bush’s 2000 Presidential campaign commercials were shot and the words “Bureaucrats” was shown several times except in one frame where the audience only saw the word “rats.” This raised quite a bit of fuss and the FCC looked into the charges that Bush and his political campaign were using subliminal advertising to influence watchers but no charges were ever filed.

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