Think about search engine positioning when you decide on a website address
Often Search Engine Marketing or Online Marketing is at the back of people’s minds when they are choosing a web address, if they are conscious of the notion at all that is. In fact this is the time when is it would be perfect to begin the optimization process!
Most businesses come to optimization once their website has been built, populated with information and gone live on the net, ready to pull in those customers. Sadly, at this point, very few websites will be up to the job, not because their information is not striking, or because they are not visually appealing but because very very few people are actually seeing the site. Competitors, in front in the internet stakes will have been in exactly the same situation at some point in the past and will have resolved the situation by the use of a SEO Company.
However if you can begin the process at the very start of a website you will generally end up with a much better optimized site that will demand less ongoing work to keep it up the search engine placement listings.
The first thing to consider is the name of your site, don’t necessarily call it your company name if that does not have any relevance to your product or services. For example, if you were a company selling kitchen fittings and your company name was “Edwards and Sons”, the better name for your site would be the one referring to the product. Often companies who optimize their sites after construction has taken place are stuck with their original, and sometimes less than supportive first choice. Stationery has been printed, a number of people have already begun visiting the site and the cost of design and build has already been paid. Optimization will of course still work but a key opportunity to aid the search engines has been missed and a little bit more effort will have to be put in.
This snowballs right the way through the different pages of the website so that if optimization is inherent at the start it can make a considerable overall difference to the amount of spend necessary on future optimization in order to provide a good Search Engine Placement position.
If your company already has a website and your Search Engine Optimization Company is advising that you start afresh with a new site, do consider the option seriously. Although at first it may be an expense that you haven’t budgeted for and don’t actually want to spend it may be that in the longer term it is the best choice.
As previously discussed it is also possible to go ahead without such a radical change and your provider should be able to advise you of exactly what is at stake, especially if your website is long established or receiving a good number of repeat customers.
