The Record Of Holiday Inn And How Their Franchise Company Model Became The Worlds Fastest Growing Franchises.
The Holiday Inn brand was originally established in 1952 in Memphis, Tennessee, USA by a builder Kemmons Wilson. His first idea was to build accommodation for people travelling around the USA. The first Holiday Inn was built on Summer Avenue in Memphis, this is the main road to and from Nashville. After the first success of the Holiday Inn in 1954 Wilson incorporated the chain with another businessman Wallace E. Johnson. Wilson came up with the plan of creating the chain when he had taken a family road trip to Washington DC, he was dissatisfied with the quality and state of the roadside motels that he and his family had to stay in, that he decided to build himself.
When Wilson saw there was a demand for such a service he promptly began to franchise the business and it grew radically. Wilson was enthusiastic for the future Low Cost Franchises to stand by his first ideals of the properties being clean, standard, predictable, family friendly and handy to road travellers. The development of the Franchises was so fast that by 1958 there were 50 Holiday Inns across the USA, 100 by 1959, 500 by 1964 and the 1000th Holiday Inn began in San Antonio, Texas, USA in 1968. The franchise was the leader in the motel market, it formed a unique booking system for travellers across the USA and put substantial pressure on major hotel chains at that time. The business model still sets the standard for numerous leading brands today such as Travelodge, Best Western and Days Inn chains.
The Holiday Inn is still a widely famous company but changing business surroundings saw the franchise lose its lead as the markets dominant force in the 1980s. In 1988 Holiday Inns International was acquired by UK based Bass Brewers, a little later the rest of the Holiday Inn properties were also bought as Wilson sold the last of his interest in the organisation. Today the Holiday Inn is still owned by the original Holiday Inn Group and rented as a franchise to Intercontinental.
The Holiday Inn franchise is still one of the most renowned hotel chains in the world. So if you are searching for a Franchise Opportunity or a Franchise For Sale in the leisure trade then the Holiday Inn should be high on your list. The Franchises across the world still live up to Wilson’s principles but add much more for today’s market such as restaurants, room service, swimming pools and fitness suites. The franchise has tapped into the business market by offering 24 hour business facilities, meeting facilities and giving frequent business clients that chance to earn points towards future stays with their Priority Club Rewards system.
Since the take over in 1999 to Intercontinental Hotels Group PLC the product has taken further steps in becoming the market leader once again with the use of technology, marketing and support programs in the Franchises. A Franchise Opportunity within this area and within the Holiday Inn franchise has never been more alluring. If you are one of these people looking for a Franchise For Sale with the Holiday Inn then the total investment fee depends on your district, the ongoing royalty fee is 5% and the term of agreement is 10 years and is renewable.
