If you have not engaged in something like this before, buying business assets can be quite a daunting prospect. In many respects, starting your own operation from scratch can be more difficult, but understand that here, you are taking on the liabilities of somebody who you do not know, essentially! To start off, you will [...]

Mobile devices, cellular telephones and PDA’s are one of the last great frontiers of viral promotion possibilities which may at some point lead to automatic traffic. Nevertheless we have become masters at filtering everything, our air and water, our email and pop-ups, and our mobile devices as well. We are good at filtering. The very [...]

There certainly is no feeling of freedom to compare with the joy of being self-employed and truly independent. You have the opportunity to determine the amount of time that you put in when you run a business and can prepare for your future accordingly. Nevertheless, there is quite a challenge ahead of you and no [...]

Have you ever paused to consider that pharmaceutical and healthcare consulting firms maintain a very delicate position, sometimes filling the role of arbitrator or referee, questioning positions and ensuring that the real world is always in the picture, whether in company training or in the executive boardroom? The pharmaceutical company has many, considerable challenges, not [...]

The food and beverage industry has always been one of the most attractive for the would-be entrepreneur. After all, each one of us must eat and drink to be able to survive and we have to pay much attention to the fundamentals! While this may be the case, there are many complex and interrelated issues [...]

Maybe for the first time, the pharmaceutical company can no longer depend on the phrase “bigger is better,” as it once was the case that the more people who heard the message, the greater the return. At one time, pharmaceutical companies used to look at each other and judge effectiveness based on how big the [...]

To establish market superiority in the pharmaceutical sales business requires a large degree of analysis and the establishment of certain criteria to enable the training consultant to analyse effectively and to get the most out of the sales force resource. It’s certainly possible to achieve significant and top class performance, so long as the client [...]

Major change in the United States always bring global reverberations and the recent passage of health care reform in that country will no doubt have many repercussions for the global health industry, driving change that will impact all pharmaceutical companies and their marketing efforts. The common marketing landscape has been changing in recent years, in [...]

The role of the pharmaceutical sales representative has often been challenged from a public relations perspective. Some protagonists believe that the representative, as an extension of the pharmaceutical company itself, is overly influential when dealing with a healthcare practitioner, which flows through to a product decision-making process. From time to time, populist media points out [...]

Buying a business for sale is a multi-step process and each step is important. You should never think about proceeding to the next position until the preceding step is complete and whatever you do, don’t be tempted to short-cut ever. You can view any time spent in preparation and in the revelation of facts and [...]